Heidi Zak Of Thirdlove

The brand now services an estimated 87 percent of women. With the company's Break the Mold initiative - a play on words, the company actually had to make their own unique molds to create those innovative half sizes - Zak wants to share the stories of female founders like herself and the accomplishment of ThirdLove's customers.
ThirdLove Co-Founders and Co-CEO's, Heidi Zak and David Spector have been recognized by Goldman Sachs GS, +1.00% as two of the 100 Most Intriguing Entrepreneurs of 2018” who were recently honored at the Builders + Innovators Summit held in Santa Barbara, California.



ThirdLove is famous for its game-changing Fit Finder® tool (used by over 12 million women); and, most recently, for a well-publicized spat with Victoria's Secret More importantly, Zak and designer Ra'el Cohen have created a modern, beautifully-fitting t-shirt bra that's pretty close to perfect.
Provider of lingerie and underwear designed to offer the perfect fit for every company's lingerie comes in 78 sizes which are 40 more than traditional brands, enabling women of every shape to get their desired underwear size that are free from lousyness and bad fits.

Compare that to the in-store experience of the cold bright dressing room,” Cohen says, with a stranger measuring you, poking and prodding you.” ThirdLove uses that data to recommend the best size and style for purchase — and, ultimately, to create better products for all its customers.
In the midst of his many incendiary comments objectifying women and essentially describing the brand and the fashion show as a male fantasy, Razek also seemed to single out the upstart lingerie brand ThirdLove—dismissively—as the counterpoint to Victoria's Secret.

Our team in Chico are experienced fit stylists who consult with our customers on their particular bra fit issues. First, they wanted an online brand that enabled women to shop Heidi Zak from comfort and security of their home. She was proposing an ecommerce company solving a pain point few VCs intrinsically get: How horrible bra shopping is for most women.

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